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        首頁 > 英語培訓(xùn) > ??诿宋陌赣⒄Z培訓(xùn)

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        瀟湘涵雪

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        文案,原指放書的桌子,后來指在桌子上寫字的人。而它的英文我們?nèi)绾螌懩?以下是我給大家?guī)砦陌赣⒄Z說法,以供參閱。   文案英語說法   1.copy   2.official documents and letters   文案的相關(guān) 短語   文案人員 copywrite ; copywriter   文案編輯 copy writer ; Website Editors ; Copy editing ; Editor   文案主導(dǎo) Copy Driven   策劃文案 Strategy Planner ; Planning ; Copywriter ; Advisory Marketing Editor   文案顧問 Document Counselor ; documentation consultant   互動(dòng)文案 Digital Copywriter ; Digital ; Copywriter   技術(shù)文案 Tech Writer   文案測驗(yàn) copy testing   文案的英語例句   1. There were more civilians working for the police, freeing officers from desk jobs.   更多的平民在為警察部門工作,使得警員從文案中解脫出來。   2. They are regularly sent booklets about personal safety, but they barely read them as they have so much paperwork to deal with.   他們經(jīng)常會(huì)收到關(guān)于人身安全問題的宣傳冊,但因?yàn)榇罅课陌腹ぷ骼p身,他們幾乎無暇閱讀。   3. Finish the writing of advertisement copy in different stages of the project.   完成項(xiàng)目各階段 廣告 文案撰寫.   4. This same metaphor of transparency applies to copywriting on the web.   這個(gè)透明的比喻同樣適用于網(wǎng)頁上的文案.   5. The display URL is part of that ad copy.   顯示鏈接是廣告文案的一部分.   6. Good writing skill, the ability of drafting business documents, meeting minutes, etc.   有良好的文字表達(dá)能力, 能起草基本的商務(wù)公文 、 會(huì)議紀(jì)要 、 行政文案.   7. A bad display URL can ruin great ad copy.   一個(gè)糟糕的顯示鏈接能毀了絕好的廣告文案.   8. Shares responsibility for the execution of all printed materials with copywriter.   與文案共同負(fù)責(zé)執(zhí)行印刷工作.   9. But there are occasional cases where clients don't want their copywriting high - brow.   但是,有時(shí)有些客戶卻不希望我們?yōu)樗麄冏珜懙奈陌柑^“風(fēng)雅”.   10. Official documents are no longer written on lambskin.   現(xiàn)在已經(jīng)不用羊皮紙書寫文案了.   11. The detective was detailed to a desk job.   這個(gè)偵探被派去做文案工作.   12. In charge of paper work and text proofreading.   負(fù)責(zé)日常文案的寫作、文字校對.   13. Optioning of space, completion of appropriate paper work.   預(yù)訂分配巴士, 完成適當(dāng)?shù)奈陌腹ぷ?   14. The advertising copy is the elucidation text, which must be written according to the formula of AIDA.   文案是 說明文 , 應(yīng)基本遵照AIDA公式來寫作.   15. The average hourly wage for clerical workers in Korea is $ 7.94, compared with $ 1.15 in China.   而在韓國,從事文案工作的員工時(shí)薪是7.94美元, 在中國這個(gè)數(shù)字只有1.15美元.   文案的工作范圍   策劃文案和創(chuàng)意文案   一)策劃文案:工作主要是將策劃工作人員的策劃思路形成文字。毋庸置疑,公司很多策劃人員均有很強(qiáng)的策劃水平和豐富的策劃 經(jīng)驗(yàn) ,但有時(shí)候手上同時(shí)進(jìn)行幾個(gè)案子,同時(shí)時(shí)間又比較緊的情況下,文案可以在充分理解策劃意圖的情況下幫助策劃人員完成 策劃方案 的寫作。這其中有幾個(gè)內(nèi)容:   1.必須充分了解本案的運(yùn)作背景,包括宏觀市場信息和微觀市場動(dòng)態(tài)。   2.掌握整個(gè)策劃的戰(zhàn)略指導(dǎo)思想。   3.以通俗易懂、言簡意賅的論述方式將策劃思想反映在字里行間。   4.到比較專業(yè)的問題或障礙的時(shí)候,應(yīng)及時(shí)與策劃人員溝通,保證策劃方向的一致性。   5.貫徹戰(zhàn)略方針的同時(shí),也可就戰(zhàn)略思想的表達(dá)方式和文字提述上提出一些合理化建議,從而更好地展現(xiàn)策劃的戰(zhàn)略核心點(diǎn)。   二)創(chuàng)意文案:主要是將廣告作品的表現(xiàn)及形式用完整的文字表達(dá)出來,其中,除了產(chǎn)生畫面的構(gòu)想之外,還包括廣告語言的表現(xiàn)內(nèi)容(如平面的標(biāo)題、引文、正文、隨文,廣告語等,影視的音效、旁白、字幕、廣告語等)。其中至關(guān)重要的就是新穎的創(chuàng)意和傳神的文字表現(xiàn)。而這些智慧的閃光絕對不是拍一下腦門子就能出來的。這其中包括了以下內(nèi)容:   1.通過各個(gè)層面,特別是swot方面深入理解,從而找出項(xiàng)目的核心優(yōu)勢。   2.把握目標(biāo)消費(fèi)群的心態(tài)。   3.掌握宏觀政策及大市場對項(xiàng)目本身的影響。   4.常與策劃人員和設(shè)計(jì)人員保持密切聯(lián)系,隨時(shí)溝通。   5.市場上類似房產(chǎn)項(xiàng)目的文案及創(chuàng)意,力求全面加以突破。

        ??诿宋陌赣⒄Z培訓(xùn)

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        侯丹丹0518

        【通俗類】1、?I want you to be happy. But I want to be the reason.?我想要你幸福,但我希望我是你幸福的原因。2、?Attempt doesn't necessarily bring success, but giving up definitely leads to failure.?努力不一定成功,但放棄一定失敗。3、In order to be irreplaceable, one must always be different.?要做到不可替代,就要與眾不同。4、Dare to try, means you have already taken the first step to success.?敢于嘗試,就等于你已經(jīng)向成功邁出了第一步。5、?Learn to choose, to forsake, to endure loneliness, to resist temptation.?懂得選擇,學(xué)會(huì)放棄,耐得住寂寞,經(jīng)得起誘惑。6、?Even if the road is not flat also should make oneself of the sun.?就算路不坦蕩 也要做自己的太陽。7、?Life is like flowers, because everyone blooms at different times.?生命就像一朵朵花,每個(gè)人都在不同的時(shí)間綻放。8、Every man dies, not every man really lives.?每個(gè)人都會(huì)死去, 但不是每個(gè)人都曾經(jīng)真正活過。9、No matter what happens, you should be able to settle down.?無論遇到什么情況,也要能安頓好自己心情。10、?Sea birds and fish love, just an accident.海鳥和魚的相愛,只是一場意外。11、?Never expect, never assume, and never demand. Just let it be, because if it's meant to be, it will happen the way you want it to.?永不期待,永不假設(shè),永不強(qiáng)求。順其自然,若是注定發(fā)生,必會(huì)如你所愿。12、Today is an opportunity to get better.Don't waste it.?今天是一個(gè)讓一切變得更好的機(jī)會(huì),別浪費(fèi)。13、Life is limited, we can do is just to make yourself happy some time in their lifetime.?人生是有限的,我們所能做的只不過是在有生之年讓自己過得高興些罷了。14、You don't need to look up to others, for you yourself are a spectacle.?不必仰望別人,自己也是風(fēng)景。15、After doing my best, I chose to follow the lead.?盡力之后,我選擇隨緣?!菊Z錄類】1、The best feeling in the world is when you know your heart is smiling.?世間最美好的感受,就是發(fā)現(xiàn)自己的心在笑。2、As long as you are willing to work hard, you will definitely get the life you want.?只要你肯堅(jiān)持肯努力,一定會(huì)得到自己想要的生活。3、If you see the shadow in front of, don't be afraid, that's because you have the sun behind.?如果你看到前面的陰影,別怕,那是因?yàn)槟惚澈笥嘘柟狻?、Most fortunate in my life two things, one is finally the time I love you exhausted. One a long time ago that one day I met you.?我一生中最幸運(yùn)的兩件事,一件是時(shí)間終于將我對你的愛消耗殆盡。一件是很久很久以前有一天,我遇見你。5、I like people who make me laugh in spite of myself.我喜歡那些讓我笑起來的人,就算是我不想笑的時(shí)候。6、Not he who has much is rich, but he who gives much.?擁有的多并不算富有,給予的多才算富有。7、Don't stay in the past, don't to remember once upon a time, time will bite, you don't go, will be covered in bruises.?不要停留在過去,不要去回憶從前,時(shí)間會(huì)咬人,你不走,會(huì)滿身傷痕。8、I'm always keeping my eyes on you,by the means you know or not.?我一直在關(guān)注你,用一切你知道或不知道的方式。9、One of the best feeling in the world is when you're hugging the person you love, and they hug you back even tighter.?世界上最美妙的一件事是,當(dāng)你擁抱一個(gè)你愛的人,他竟然把你抱得更緊。10、The most qmainful distance, you are not with me but in my heart.最痛的距離,是你不在我身邊卻在我心里。11、Every day may not be good, but there's something good in every day.?也許不是每天都那么美好,但每天都會(huì)有一些小美好存在。12、Time can heal a broken heart, but time can also break a waiting heart.?時(shí)間可以治愈一顆受傷的心,同樣也可以撕裂一顆等待的心。13、It's not what, where or how that matters but who.?做什么,在哪里,怎樣其實(shí)都不重要,重要是和誰一起。14、If I say leave me alone,actually I need you more than at any time.?如果我說我像一個(gè)人靜一靜,其實(shí)我比任何時(shí)候都需要你。15、Don't treat every passion, not to please any indifference.?不要虧待每一份熱情,不要討好任何的冷漠。

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