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        首頁(yè) > 英語(yǔ)培訓(xùn) > 迪士尼英語(yǔ)培訓(xùn)廣告文案

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        vincent'sir

        已采納
        Disneyland Resort! Welcome To The Magic!迪士尼勝地!歡迎來到魔術(shù)界!

        迪士尼英語(yǔ)培訓(xùn)廣告文案

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        JojoYang1231

        經(jīng)典款動(dòng)力動(dòng)力動(dòng)力

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        0脾氣钚壞0

        The Walt Disney Company,

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        七月的尾巴

        Disney Co.U.S. entertainment corporation.It was founded by Walt Disney and his brother Roy as Walt Disney Productions in 1929 to incorporate their cartoon animation studio. It produced short and full-length animated cartoons in the 1930s and 1940s, then expanded in the 1950s to make nature documentaries and live-action films as well as television programs. The opening of the amusement parks Disneyland (1955) and Walt Disney World (1971; see Disney World and Disneyland) strengthened the company's dominance of the family entertainment industry in the U.S. The company declined after Disney's death in 1966 but was revitalized under new management in the 1980s. As the Walt Disney Co. it expanded its production units to include Touchstone Pictures and Miramax, makers of films for more mature audiences, and revitalized its animation division, producing films such as The Little Mermaid (1989) and Toy Story (1995), the first full-length computer-animated film. The company took an active role in reviving and commercializing New York City's Times Square, including the recreation of some of its animated films, such as The Lion King (1994), as Broadway musicals. In 1994 it opened Celebration, a planned community in central Florida. It acquired the ABC television network in 1996 and became the world's largest media and entertainment corporation; it also operates the cable television Disney Channel. 迪斯尼公司美國(guó)娛樂公司。1929年華特?迪斯尼與其兄羅伊把兩人成立的華特?迪斯尼制作公司并入他們的卡通動(dòng)畫工作室。1930年代和1940年代制作出短篇和長(zhǎng)篇?jiǎng)赢嬈?,然后?950年代擴(kuò)大到制作自然記錄片和真人表演的影片,還有電視節(jié)目。娛樂公園迪斯尼樂園(1955)和迪斯尼世界(1971;參閱迪斯尼世界與迪斯尼樂園〔Disney World and Disneyland〕)的開幕加強(qiáng)了該公司在美國(guó)家庭娛樂事業(yè)中的支配地位。1966年華特?迪斯尼去世后,公司營(yíng)業(yè)情況也隨之衰落,然而在1980年代,公司在新的經(jīng)理人領(lǐng)導(dǎo)下又獲得生機(jī)。華特?迪斯尼公司擴(kuò)大它的生產(chǎn)部門,包括為成年觀眾制作影片的試金石影業(yè)公司(Touchstone Pictures)和米拉邁克斯公司(Miramax),恢復(fù)其動(dòng)畫部門的生機(jī),制作出像《小美人魚》(1989)和第一部足本的計(jì)算機(jī)動(dòng)畫片《玩具總動(dòng)員》(1995)等影片。該公司在振興紐約市的時(shí)代廣場(chǎng)并使之商業(yè)化方面起了積極的作用,包括它的一些動(dòng)畫片改造,如《獅子王》(1994)就是改編自百老匯的音樂劇。1994年在佛羅里達(dá)州的中部開辦了一個(gè)規(guī)畫好的「慶典」小區(qū)。1996年購(gòu)并美國(guó)廣播公司(ABC),成為全世界最大的媒體和娛樂公司;它還經(jīng)營(yíng)有線電視迪斯尼頻道。Disney World and DisneylandTwo theme parks built by the Walt Disney Co. (see Disney Co.), a U.S. corporation that became the best-known 20th-century purveyor of entertainment.Disneyland, an interactive, family-oriented fantasy environment that opened in Anaheim, Calif., in 1955, was Walt Disney's response to typical amusement parks, which entertained children but not their parents. The park, which has architecture that is a blend of futurism and nostalgic 19th-century reproductions, has different sections devoted to specific themes. Walt Disney World opened near Orlando, Fla., in 1971. Besides containing Epcot Center (an idealized city), Disney-MGM Studios, and the Magic Kingdom and Animal Kingdom theme parks, Disney World was the first amusement park to incorporate hotels (including two designed by Michael Graves) and sports and other recreational facilities into its master plan. In the late 20th century new Disney theme parks also opened in Paris and Tokyo. 迪斯尼世界與迪斯尼樂園 美國(guó)華特?迪斯尼公司(參閱迪斯尼公司〔Disney Co.〕)設(shè)立的兩個(gè)主題樂園,這家公司是20世紀(jì)最著名的娛樂承辦商。迪斯尼樂園是交互式、適合全家同游的幻想樂園,1955年在加州安納漢姆開幕,是華特?迪斯尼對(duì)當(dāng)時(shí)典型樂園的一種反彈,這種典型樂園只娛樂兒童而不及雙親。迪斯尼樂園的建筑混合了未來主義及懷舊的19世紀(jì)再現(xiàn),以專門的主題畫分區(qū)域。1971年迪斯尼世界在佛羅里達(dá)州奧蘭多開幕。除了有未來實(shí)驗(yàn)原型小區(qū)中心(理想化都市)、迪斯尼-米高梅制片廠、魔幻王國(guó)與動(dòng)物王國(guó)等主題樂園外,迪斯尼世界是第一個(gè)將旅館(包括由格雷夫斯設(shè)計(jì)的兩棟)與運(yùn)動(dòng)等休閑設(shè)施結(jié)合到主計(jì)劃之中的樂園。20世紀(jì)晚期,巴黎和東京也開辦了新的迪斯尼主題樂園。

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        旺泰紡織

        軟文是相對(duì)于硬性廣告而言,由企業(yè)的市場(chǎng)策劃人員或廣告公司的文案人員來負(fù)責(zé)撰寫的“文字廣告”。與硬廣告相比,軟文之所以叫做軟文,精妙之處就在于一個(gè)“軟”字,好似綿里藏針,收而不露,克敵于無形。等到你發(fā)現(xiàn)這是一篇軟文的時(shí)候,你已經(jīng)冷不丁的掉入了被精心設(shè)計(jì)過的“軟文廣告”陷阱。軟文追求的是一種春風(fēng)化雨、潤(rùn)物無聲的傳播效果。如果說硬廣告是外家的少林功夫;那么,軟文則是綿里藏針、以柔克剛的武當(dāng)拳法,軟硬兼施、內(nèi)外兼修。軟文營(yíng)銷才是最有力的營(yíng)銷手段。我們所說的“軟文”,是指通過特定的概念訴求、以擺事實(shí)講道理的方式使消費(fèi)者走進(jìn)企業(yè)設(shè)定的“思維圈”,以強(qiáng)有力的針對(duì)性心理攻擊迅速實(shí)現(xiàn)產(chǎn)品銷售的文字(圖片)模式。軟文的定義有兩種:一種是狹義的,另一種是廣義的。軟廣和硬廣是相對(duì)的,不是直白的廣告表達(dá)方式都可以成為軟廣。軟文:文字形式的軟廣,即為軟文。1、狹義的定義:指企業(yè)花錢在報(bào)紙或雜志等宣傳載體上刊登的純文字性的廣告。這種定義是早期的一種定義,也就是所謂的付費(fèi)文字廣告。2、廣義的定義:指企業(yè)通過策劃在報(bào)紙、雜志或網(wǎng)絡(luò)等宣傳載體上刊登的可以提升企業(yè)品牌形象和知名度,或可以促進(jìn)企業(yè)銷售的一些宣傳性、闡釋性文章,包括特定的新聞報(bào)道、深度文章、付費(fèi)短文廣告、案例分析等。

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