大鵬村長
電子商務(wù),電子交易ElectronicCommerce,E-CommerceElectronicBusiness,E-Business是指交易當(dāng)事人或參與人利用現(xiàn)代信息技術(shù)和計(jì)算機(jī)網(wǎng)絡(luò)(包括互聯(lián)網(wǎng)、移動網(wǎng)絡(luò)和其他信息網(wǎng)絡(luò))所進(jìn)行的各類商業(yè)活動,包括貨物交易、服務(wù)交易和知識產(chǎn)權(quán)交易。
魔幻光環(huán)
移動電子商務(wù)(M-Commerce),它由電子商務(wù)(E-Commerce)的概念衍生出來,移動電子商務(wù),則是通過手機(jī)、PDA(個人數(shù)字助理)這些可以裝在口袋里的終端與我們謀面,無論何時、何地都可以開始。
移動商務(wù)將決定21世紀(jì)新企業(yè)的風(fēng)貌,也將改變生活與舊商業(yè)的地形地貌。移動電子商務(wù)就是利用手機(jī)、PDA及掌上電腦等無線終端進(jìn)行的B2B、B2C、C2C或O2O的電子商務(wù)。
擴(kuò)展資料:
與傳統(tǒng)通過電腦(臺式PC、筆記本電腦)平臺開展的電子商務(wù)相比,擁有更為廣泛的用戶基礎(chǔ)。
截至2011年年底,我國互聯(lián)網(wǎng)網(wǎng)民數(shù)量達(dá)到5.13億人,全國手機(jī)用戶達(dá)100,692萬戶,其中手機(jī)網(wǎng)民規(guī)模達(dá)到3.6億人;隨著3G牌照的發(fā)放,愛立信曾對騰訊科技表示,預(yù)測2011年移動寬帶用戶數(shù)將超越固定寬帶用戶數(shù)。因此它具有更為廣闊的市場前景。
隨著移動通信技術(shù)和計(jì)算機(jī)的發(fā)展,移動電子商務(wù)的發(fā)展已經(jīng)經(jīng)歷了3代。
社會化一直被認(rèn)為是手機(jī)硬件的殺手級app?,F(xiàn)代電子商務(wù)應(yīng)用程序被寫入移動設(shè)備應(yīng)整合具有營銷和促銷活動特性的社會化媒體。允許用戶以成立小組或評論等方式進(jìn)行分享與協(xié)作。
這是一個開放性的領(lǐng)域,通過創(chuàng)造性的方式使消費(fèi)者和他們的網(wǎng)絡(luò)系統(tǒng)參與進(jìn)來,包括那些基于位置,人口統(tǒng)計(jì)和行為的自組織網(wǎng)絡(luò)(adhocnetworks)。
star小朋友
With the rapid development of Internet, e-commerce business is becoming an effective means of another. With the advent of 3G era, mobile e-commerce has become a reality. If we say that fixed-line Internet-based e-commerce e-commerce to large enterprises onto the road, then the mobile Internet-based e-commerce, which is mobile e-commerce will also benefit the broad masses of small and medium enterprises, because it is a model innovation. Based on mobile communication technology and Internet technology, mobile e-commerce on a global scale has been the formation of a new business model. As China's wireless city development and upgrade mobile network (3G), the development of optical fiber communications, mobile e-commerce market has been growing rapidly. But the mobile e-commerce in China is a new thing, is still in its infancy, there is still the question can not be ignored for the above-mentioned constraints analysis, we made a series of solutions to ensure the development of mobile e-commerce come a long way to to promote the public to obtain a broader space for development.
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