International marketing and global marketing, the main difference lies in opening up the market away. International Marketing refers to enterprises to explore overseas market has a strong entrepreneurial spirit, to open up overseas markets and develop the domestic market offers considerable human and material resources, business leaders believe that open up overseas markets and domestic markets are equally important, the company's total overseas sales account for at least more than 20% of sales. In the enterprise already has a separate department responsible for overseas business by a company vice president to personally lead the department. Enterprises in overseas may have been set up several offices. American Bee Poker, Time magazines. Major sales in its native and fitnessWhen open up foreign markets. Global marketing is the local market as part of the global market, the greater focus on developing overseas markets. Overseas markets accounted for sales of at least 40% of total sales. Enterprises to the global market is divided into several regions, each headed by a vice president responsible for a large area, is responsible for the Chinese mainland market may just be a director. Enterprises in overseas offices, and even set up a branch. Such as Coca-Cola, Wal-Mart